The B Team is a start up recently founded by Sir Richard Branson and Jochen Zeitz (Chairman of Puma) for the single purpose of making business work better. How? By shifting the focus from just financial gains, towards social and environmental gains as well. With its official launch coming up in a couple of months, its aim between now and then is to hear from young leaders around the globe to help shape its approach and journey. So when Richard, Jochen and Derek Handley, The B Team’s CEO, asked The Change• Community to lead a B Side in Sydney by pulling together a group of inspirational thought leaders from a range of industries whose experience and thinking can move business towards working for people, the planet and profit, rather than just profit alone, we were thrilled to help out.