Guy Rooke, Founder, Ideas Director

Over the course of 15 years while helping build and maintain the creative product of some of the hottest ad agencies in the world including Crispin Porter & Bogusky in the U.S., Colenso BBDO in New Zealand and Saatchi & Saatchi in Australia, Guy realized that using his skills to help people and planet is his true passion. That realization along with his understanding that purpose is fast becoming one of the most powerful tools in commerce saw him step away from creative leadership roles within big multi-national agencies to found The Change• Community.

The road that has led him here has seen Guy work on the world’s biggest and most innovative brands including Nike, Sprite, Volkswagen, Burger King, MINI, Virgin Atlantic, Sega and the Miller Brewing Company to name but a few. He has won countless industry accolades, judged the work of his peers on many occasions and been named as one of the Top 10 Global Creatives of the past decade by Young Guns International Award.

It’s with the culmination of all things past that now has Guy creating value for businesses by helping them positively transform humanity.