To promote an energy drink named after Voodoo’s most feared and respected spirit, it was decided to get a real Voodoo priest to channel the spirit of Baron Samedi and have him come up with the ideas himself. With a documentary crew on board, the journey was filmed and turned into a 30-minute feature called ‘Samedi Says’ which aired on MTV. This is the case study video of that journey and how it spawned the world’s first advertising campaign created by the spirit world.